Show Houses To Boost Sales
The Stars, Monday, January 06, 2003
S.C.Cheah

KL’s affluent residential addresses where bungalow developments like Duta Nusantara and Hartamas Heights were launched recently.

PJD Management Services Sdn Bhd senior general manager of marketing Lim Lian Seng said the group wanted to show people a ''true to life'' end product in its efforts to build a brand name in a niche market.

Indeed, many visitors were impressed with the show residence particularly the double-volume ceiling of the duplex unit. According to Lim about 30% of the 244 units in Hartamas Regency 1 had been sold during the soft launch. The official launch was held on Saturday.

'I believe people like to see beautiful things. Hence our show residences will enable one to have a true to life feel of the product before they make their decision. For instance we have mock-up lifts that open out into a lobby and to the apartments,'' he said, adding that sales had picked up since the completion of the show residence recently. He said the show residence would later be converted into an arcade with shops and a café.