New addition to Sri Hartamas skyline
The Edge, Monday, June 19, 2006

Hartamas Regency 2 promises the winning elements of its predecessor and more

The developer took into account feedback received from its previous project when designing Hartamas Regency 2

Hot on the heels of Hartamas Regency 1 in Sri Hartamas, Kuala Lumpur, PJ Development Holdings Group (PJD) is now embarking on its second condo project, Hartamas Regency 2. Having successfully completed and handed over Hartamas Regency 1 in April last year the developer is employing some of the winning ingredients of its maiden condo project in the Klang Valley at Hartamas Regency 2, along with other enhanced features.

Said to be one of the pioneers of this section of Sri Hartamas, PJD Holdings owns about 20 acres of land here, which it purchased in 2000. Today, this rapidly developing upmarket housing enclave of semidees, bungalows and condos boasts players such as SP Setia Bhd and Sunrise Bhd. Apart from the 244-unit Hartamas Regency 1, PJD Holdings has also recently completed Duta Kensington Park, which is a gated and guarded enclave of 77 units of 2½ - and 3-storey terraced homes, located a stone's throw away from Hartamas Regency 1. Given the progress and completion of its first two phases - Hartamas Regency 1 and Duta Kensington Park - the group is undoubtedly keen to move on to its next project.

Boasting a resort theme, Hartamas Regency 2 comprises 150 standard condo units and 60 duplexes. The standard units have built-ups ranging from 1,300 to 1,900 sq ft while the duplex units range from 2,300 to 3,300 sq ft. The units are pegged from RM525,000 to RM1.5 million while maintenance charges are 23 sen psf. The units were put on the market late last year and, to date, 40% of the units have been sold, says PJD Management Services Sdn Bhd chief operating officer Lim Lian Seng. (A member of PJD Holdings, PJD Management Services is the group's property development division.)

Construction of the 3.5-acre freehold project is well underway and completion is scheduled at end-2007; by then, all the units will be sold, says Lim. He describes the take-up to date as encouraging, adding that the development has attracted both local and foreign interest. The developer is marketing Hartamas Regency 2 abroad via property exhibitions and sales launches; the units have attracted buyers from Singapore, Hong Kong, Brunei, the UK, Australia, Indonesia and United Arab Emirates.

Elaborating on the features and selling points of the development, Lim says security is a priority, as in its previous projects. "We are spending RM2 million on a three-tier security system, from the guardhouse to card access lobby and alarm in each unit that is linked directly to the guardhouse," he says. On top of that, the perimeter fencing will also be monitored via CCTV. The emphasis on security stems from feedback received, says Lim, adding that owners at Hartamas Regency 1 are happy with their security features. "This time around, we decided to be more stringent and are also restricting card access to specific floors," he adds.

Besides the security features, the development has smart home features, video intercom, smoke detector, high-speed Internet broadband access and natural gas supply. The development will also have a swimming pool, gym, sauna, multipurpose hall, squash court and laundry. Each standard unit will be entitled to two covered car parking bays while the duplex units will be entitled to three parking spots.

While there are some similarities  to the earlier Hartamas Regency 1, for its latest offering the developer took into account feedback and comments received from buyers. As a result, the developer has incorporated additional bathrooms for the units as Hartamas Regency 2. Thanks to the popularity of the duplex units, the developer also decided to increase the number of such units offered at Hastamas Regency 2; 60 units compared with 14 units at Hartamas Regency 1.

"As buyers become more discerning and their tastes being different from one another, we also decided to offer more choices when it comes to wall and floor finishes," adds Lim.

What's next
No stranger to the property development scene, the group has undertaken and is currently developing projects in the Klang Valley, Johor, Kedah, Pahang, Penang and Negeri Sembilan. The group is also involved in construction, manufacturing and trading of power cables, concrete wall panels and roofing tiles as well as hotels and leisure under the Swiss Garden and Swiss-Inn brands.

While the developer maintains a cautiously optimistic outlook on the property market, it does have a few projects lined up. One that is to be offered next month is USJ Meridian, a 571-unit development with shop offices and serviced apartments. Located behind Summit shopping centre and fronting the Shah Alam Expressway, the serviced apartments with built-ups ranging from 961 to 1,281 sq ft are pegged from RM230,000.

Over in Johor Baru, the group is planning to launch 210 units of semidee homes at the end of this year. The units boasting build-ups ranging from 3,000 to 3,500 sq ft will be priced from RM500,000.

The group is equally excited about the remaining 10 acres in Sri Hartamas; on the drawing board are the PJD Holdings corporate office tower and a 9.7-acre housing project called Duta Kingsbury Park. This project comprises condo units and 3-storey superlink homes. The superlink units offer built-ups of about 3,000 sq ft and indicative pricing stands at RM1.3 million. The condo units, meanwhile, are about 1,300 sq ft in size and are pegged from RM700,000. Plans for Duta Kingsbury Park have been submitted for approval.

For details, call (03) 6201 4118.